A Premier Inn advert, starring comedian Lenny Henry, has been banned from kid's television as it is too scary.
The advert parodies movie 'The Shining,' and features the comedian breaking down the door of his hotel room after a restless night of sleep.
After a 'world changing' eight complaints, the Advertising Standards Authority took the move to ban the advert on dedicated children's television.
Surely, young kids will not have nightmares over the scene. Most would have been unfamiliar with the parodied scene in the first place.
As ever though, a few serious people fail to see the funny side and spoil the light hearted nature of the advert. Who else is on Lenny's side?
Judge for yourselves on the Guardian's website: http://www.guardian.co.uk/media/2010/mar/24/asa-lenny-henry-premier-inn
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